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Evaluating Consumer Price Perception: a mental accounting and frame dependent perspective

Agbato, O. (2016) Evaluating Consumer Price Perception: a mental accounting and frame dependent perspective. [Data Collection]

Datacite DOI: 10.5525/gla.researchdata.355

Collection description

This data set is for four experiments to evaluate the impact of price framing and reference prices on consumer decision making, based on the principles of prospect theory and mental accounting. This data set is paper based and consist of a box with 290 questionnaires.

College / School:

College of Social Sciences > Adam Smith Business School

Date Deposited:

26 Sep 2016 11:05

Enlighten Publications URL:

http://theses.gla.ac.uk/id/eprint/7563

URI:

https://researchdata.gla.ac.uk/id/eprint/355

Additional details

Type of data:	Paper Records
Collection period:	From To 9 October 2012 10 October 2015
Temporal coverage:	From To 9 October 2012 10 October 2015
Date:	26 September 2016
Date type:	Publication
Additional information:	The following datasets were also used in this work: Dataset for the control group in which reference states are not specifically included - Richard Thaler, Professor of Behavioral Science and Economics, University of Chicago, Booth School of Business, Chicago, IL. Dataset for the evaluating a retailer's past prices (slightly adapted by me to fit my research needs) - Heath, Chatterjee and France (1995). Heath - Assistant professor of business administration, Joseph M. Katz Graduate School of Business, University of Pittsburgh, PA Chatterjee - Assistant professor of marketing at the W. Averell Harriman School for Management and Policy, State University of New York at Stony Brook, Stony Brook, NY France - Assistant professor of marketing, Department of Marketing, West Virginia University, Morgantown, WV
Resource language:	EN
Status:	Published
Data Publisher:	University of Glasgow
Copyright holders:	University of Glasgow
Last Modified:	26 Feb 2019 12:49