This pilot study sought to understand how alcohol consumption intersects with digital self-presentation to shape gender and class identities. Specifically, it examined how young people—particularly women—navigate the social expectations of drinking and femininity in both physical and virtual environments. The study explored how young people discuss young women’s drinking practices, and how young women construct their identities through alcohol consumption and its display on social media. The qualitative methods included 21 friendship-based focus groups (both mixed and single sex) with young adults aged 18–29 years and 13 individual interviews with a subset of focus group respondents centred on their Facebook practices. A purposive sample was recruited in Glasgow, Scotland (UK) which included ‘middle class’ (defined as students and those in professional jobs) and ‘working class’ respondents (employed in manual/service sector jobs), who participated in a range of venues in the night time economy. This data is anonymised.