Evaluating Consumer Price Perception: a mental accounting and frame dependent perspective

Agbato, O. (2016) Evaluating Consumer Price Perception: a mental accounting and frame dependent perspective. [Data Collection]

Collection description

This data set is for four experiments to evaluate the impact of price framing and reference prices on consumer decision making, based on the principles of prospect theory and mental accounting. This data set is paper based and consist of a box with 290 questionnaires.

College / School: College of Social Sciences > Adam Smith Business School
Date Deposited: 26 Sep 2016 11:05
Enlighten Publications URL: http://theses.gla.ac.uk/id/eprint/7563
Retention date: 26 September 2026
URI: http://researchdata.gla.ac.uk/id/eprint/355

Available Files

Documentation

Read me

Repository Staff Only: Update this record

Agbato, O. (2016); Evaluating Consumer Price Perception: a mental accounting and frame dependent perspective

University of Glasgow

10.5525/gla.researchdata.355

Retrieved: 2017-09-22

Downloads

Downloads per month over past year